Nov. 2017 - The 22th Chinacoat exhibition held on Nov. 15-17th, 2017 at Shanghai New International Expo Centre (SNIEC). IGM Resins well-designed booth receives visitors from all over the world, most of them from Asia Pacific region. Company management team put high priority to this most important annual event of coating industry. Edward Frindt, CEO of the Group, together with the management team communicates with customers in the booth. IGM resins cherish every valuable opportunity face-to-face talking and listening to customers. This activity also reflects our company value towards customers, that is:
”A customer is the recipient of our goods and service and are the only ones who send us money – we must deliver against their expectations every time in every way. “
The booth was designed under IGM's usual visual identity, red-and-white as main color. With IGM 3 letters as upright column, it looks elegant and vogue. On the main display wall, it showed our company history, quick expanding with M&A, a global distribution map strengthened our global supply capability, and once again highlighted our products’ brand, Omnirad, Esacure, Photomer, Omnistab, etc. The booth design enhanced our image and brand.
During the exhibition, many customers are curious on our newly R&D developments. IGM product and R&D team made in-depth discussion with them. Two new products, PIX 16-168, polymeric TPO-L and LFC 3644, a UV/LED photoinitiator, were introduced which are about to be launched to market. The products’ showcasing in the exhibition triggers high market expectation and receive valuable feedbacks from customers.
Many existing customers visited IGM booth, foreseeing better understanding on IGM, strengthened relationship and more efficient cooperation in the future. Also, numerous potential customers were met, IGM company’s profile and products were introduced.